Learning Salesforce Einstein by Mohith Shrivastava

Key FeaturesMake better predictions of your business processes using prediction and predictive modelingBuild your own custom models by leveraging PredictionIO on the Heroku platformIntegrate Einstein into various cloud services to predict sales, marketing leads, insights into news feeds, and moreBook DescriptionDreamforce 16 brought forth the latest addition to the Salesforce platform: an AI tool named Einstein. Einstein promises to provide users of all Salesforce applications with a powerful platform to help them gain deep insights into the data they work on.This book will introduce you to Einstein and help you integrate it into your respective business applications based on the Salesforce platform. We start off with an introduction to AI, then move on to look at how AI can make your CRM and apps smarter. Next, we discuss various out-of-the-box components added to sales, service, marketing, and community clouds from salesforce to add Artificial Intelligence capabilities. Further on, we teach you how to use Heroku, PredictionIO, and the force.com platform, along with Einstein, to build smarter apps.The core chapters focus on developer content and introduce PredictionIO and Salesforce Einstein Vision Services. We explore Einstein Predictive Vision Services, along with analytics cloud, the Einstein Data Discovery product, and IOT core concepts. Throughout the book, we also focus on how Einstein can be integrated into CRM and various clouds such as sales, services, marketing, and communities.By the end of the book, you will be able to embrace and leverage the power of Einstein, incorporating its functions to gain more knowledge. Salesforce developers will be introduced to the world of AI, while data scientists will gain insights into Salesforces various cloud offerings and how they can use Einsteins capabilities and enhance applications.What you will learnGet introduced to AI and its role in CRM and cloud applicationsUnderstand how Einstein works for the sales, service, marketing, community, and commerce cloudsGain a deep understanding of how to use Einstein for the analytics cloudBuild predictive apps on Heroku using PredictionIO, and work with Einstein Predictive Vision ServicesIncorporate Einstein in the IoT cloudTest the accuracy of Einstein through Salesforce reporting and Wave analyticsAbout the AuthorMohith Shrivastava has been working with Salesforce and Force.com since 2011, after he graduated from the National Institute of Engineering, Mysore.He is currently 20X Salesforce certified and a Salesforce MVP. He has been actively contributing to Salesforce Stack Exchange. He loves coding on the SFDC platform and is skilled in Salesforce-specific languages, such as Apex, Visualforce, and the Lightning Component framework.Mohith has authored Salesforce Essentials For Administrators for Packt, and he was also a technical reviewer for the book, Developing Applications with Salesforce Chatter. In his free time, he loves watching cricket and movies, hanging out with friends, and exploring the latest technologies related to web, mobile, and IoT.Table of ContentsUnderstanding AIThe Role of AI in CRM and Cloud ApplicationsBuilding smarter apps using Prediction.io and HerokuProduct Recommendation Application On Predicition.ioPredictive Vision and Sentiment ServicesApplying Prediction and Vision Services on the app cloud platformEinstein for Analytics CloudEinstein and IOTMeasuring Testing accuracy Of Einstein