privacy statement

eSentral is a digital portal that provides end users with product that can be access and use anywhere and anytime. It is an entity that values integrity and confidentiality. Hence we are also responsible in how we use your data and information for the purpose of using our facilities.

  1. 1. eSentral Privacy and Personal Data Protection Policy Statement

    • 1. General Information

      eSentral protects your personal information by complying with the operative legislation concerning personal data protection in Republic of Singapore, being the Personal Data Protection Act 2012 (“The Act”), which came into effect on 4th January 2014. This policy statement details how eSentral collects and uses your personal data, and informs you about the personal data protection measures we have put in place. When using our Service, you consent to the collection, transfer, manipulation, storage, disclosure and other uses of your information only as described in this Privacy and Personal Data Protection Policy.

    • 2. The Information We Collect

      Unless you are registered for online services from eSentral, you remain anonymous when you browse this website. We do not collect personal information if you are only browsing this website. In order to access our services, or process a transaction between you and a third party, we may request personal information such as your name, phone number, and email address, and other information that renders you identifiable.

    • 3. How We Collect Data

      eSentral collects personal information from you only when you choose to register for and/ or use our services, for example in the process of using a digital product on our website. This personal information encompasses information communicated to us when you voluntarily complete an application form presented on our website that makes it possible to identify you. By volunteering personal information, you undertake to communicate accurate information that does not prejudice the interest of any third parties.

    • 4. Use of Information

      Upon giving us consent, we may collect and use for the following purposes:

      • • Refer you to our newsletter service, and latest products.
      • • To enable you to access and use eSentral’s services.
      • • To personalize and improve aspects of our overall service to you and our other users, as well as carrying out research such as analyzing market trends and customer demographics.
      • • To communicate with you, in order to verify the personal information provided, or to request any additional information that is vital to fulfilling the service you have applied for.
      • • To send you information about products and services which we think may be of interest to you.

    • 5. Passing on Information about You

      eSentral may disclose and transfer personal data to third parties including institutions, whose products are listed on the eSentral website, and/ or their authorized representatives. These transactions will only be made with third parties that were consented by you, the user. At no point will we sell, distribute, or lease your personal information to third parties unless we have your permission, or are required to do so under the law.

    • 6. Retaining Your Information

      Collected information is retained for the period taken to carry out the data uses stated in section 4 above only. During this period, eSentral is committed to all reasonable efforts and practical steps to ensure that collected data is protected against any loss, misuse, modification, unauthorized or accidental access or disclosure, alteration or destruction. We undertake this to protect the confidentiality of your data to the purposes set out in section 4 only, and therefore to ensure your data privacy. We will ensure that your personal data is permanently deleted once it is no longer required to fulfill its original purpose, or as is required by the law.

    • 7. Accessing Data and Ensuring Accuracy

      eSentral takes all reasonable steps to ensure that your information is accurate, complete, not misleading and kept up-to-date, consistent with the purpose for which the information was collected. Please write to us if you would like to access or correct personal information that is inaccurate, incomplete, misleading or not up-to-date. We will use reasonable efforts to accommodate requests for access and information changes. Similarly, please contact us should you wish to withdraw consent for the use of your personal information.

  2. 2. Keeping You Informed

    You agree that we shall be entitled to advise you via email, post, telephone or by text of products, services and other offers we think may interest you.

    Whenever you provide us with personal information, we will give you an opportunity to tell us you do not consent to us and others using and sharing your information for marketing purposes. Unless you tell us otherwise, you are consenting to such uses.

    Any electronic marketing communications we send you will include clear and concise instructions to follow should you wish to unsubscribe at any time.

    Should you no longer wish to be contacted by us, you can advise us at any time by contacting us on +6 03 8311 9134 or by sending an email to info@e-sentral.com.

    You can also ask us at any time to stop passing your information to third parties for marketing purposes, which we will do.

  3. 3. Improving our Service to You

    In order to ensure the Services we provide you continue to meet your needs we may ask you for feedback on your experience of using the website. Any feedback you provide will only be used as part of our program of continuous improvement and will not be published on the website.

  4. 4. Third party providers and data privacy

    If you decide to enter into a contract with a third party provider through this Website, the information you have provided to us together with any further information requested by, and supplied by you or us to the third party provider will be held by the provider for the purposes set out in that provider`s privacy policy. Therefore, you are strongly advised to read your chosen provider`s privacy policy and satisfy yourself as to the purposes for which the provider will use your personal information before entering into the contract. We have no responsibility for the uses to which a provider puts your personal information.

  5. 5. Website Browsing and Cookies

    A cookie is a very small text file placed on your computer. Cookies help us to:

    • • Understand browsing habits on this Website.
    • • Understand the number of visitors to this Website and the pages visited.
    • • Remember you when you return to this Website so we can provide you with a better browsing experience.
    • • Most cookies are deleted as soon as you close your browser, these are known as session cookies. Others, known as persistent cookies, are stored on your computer either until you delete them or they expire. By using this Service, you consent to us using cookies.

    This website uses the following cookies:

    • • Google Analytics & Piwik: Analytics cookie allows us to see information on user website activity including, but not limited to page views, referral and average time spent on the website. The information is de-personalised and is displayed as numbers, meaning it will not be tracked back to individuals, which helps to protect your privacy. Using analytics we can see what content is popular on our website, and strive to ensure you have the best user experience possible.
    • • DoubleClick: We use Google Analytics remarketing codes to log when users view specific pages or take specific actions on the website. This allows us to provide targeted advertising in the future.

    You can choose to block or delete cookies through your browser settings. If you decide to block or delete our cookies, you will not be able to benefit from the full range of our Services and this may affect the performance of our website on your system.

    The apps browsing provide beacon function too:

    • • The Beacon zone is a bluetooth geo-marker which sends out an geo-marker identity number for a specific marked location. This is used for lending out free ebooks in specific zones in collaboration with partnering premises.
    • • This beacon function will allows user that are in the beacon zone to get free eBooks by turning on the bluetooth and location function from their apps.
    • • User will need to switch on both functions in order to start using this facility.
    • • Once you have turned on both of the functions, you will received an in-app notification to start using them to borrow eBooks.
    • • This beacon function will be collecting data of titles borrowed will be recorded for each beacon id.

  6. 6. Changes to This Policy

    We may revise this Privacy Policy from time to time. If we make a change to this policy that, in sole discretion, is material, we will notify you via email notification. By continuing to access or use the Services after those changes become effective, you agree to be bound by the revised Privacy Policy.

    This Privacy Policy was last updated on 29 June 2016.

  7. 7. Contacting Us about This Policy

    If you have any questions or comments about this Privacy Policy, contact us at:

    Xentral Methods Sdn Bhd (eSentral)
    4801-1-7, CBD Perdana
    Persiaran Flora
    63000 Cyberjaya
    Telephone: +6 03 83119134