WORKBOOK FOR BUSINESS ENVIRONMENT SCREENING AT PRE-SEEDING STARTUP STAGE by Julian Goh

Business environmental scanning is a process which identifying factors (PEST-SWOT) that affects the overall performance in organizations. Understanding the concept in business environment assessment is vitally important before the prospective entrepreneurs could find their value position for the business which they are venturing, the author believes that due to this reason it is very important for them to mitigate associated risk in analyzing the megatrends which their business venture are exposed in.

Some new features which can be found in this workbook, they include:

• Structured assessments incorporated into activities to encourage learners participate at their own speed and space whenever they are convenient. So that the whole process from learn to practice all could be achieved within days or even weeks
• From time to time, the author will update the contents in question bank found in various activities. So that the learners can expect “new thing” but they just pay once
• Quantifying assessment framework to make learners identify their strengths and weaknesses. Through this way they could apply the “value” in their plan and do necessary adjustment, after sometimes they reevaluate its effectiveness. With this idea, they can decide to abandon the original business model at the same reengineer a new one
• Adopting case stories to help learners monitor changes in business environment.

This workbook provides step-by-step learning strategy to orientate prospective entrepreneurs to get down bottoming; through best practices in case stories for understanding their strengths and weaknesses; a part of that, by knowing what opportunity is offering in future, they know what to plan and exploit this according to their objectives.

This workbook is structured this way; first, it reviews current megatrends in world economy; and then, a case story in tourism business is presented to discuss opportunity and threat which induced by Industry 4.0 revolutions. After the prospective entrepreneurs have completed these steps, then they will be directed to embark on a three-day assessment course, exercises are provided in this workbook. At the end of each session, a feedback from the facilitator will be returning to them. On Day 4, a final report will be prepared in the form of executive summary.