The CFO’S Guide to Demystifying Internet Marketing by Roy Nakamura

The Ultimate Guide to Internet Marketing for Non-Technical Decision Makers. Everything the Executive or Business Owner Needs to Know About Succeeding on Google and Internet Marketing * What ROI to expect, and how much to budget for your company website * The 17 pros and cons of social media * What to look for in website design (it's not what you think or what your web developers will tell you) * How much to pay for SEO (search engine optimization) * Seven internet marketing traps to avoid * And more...