The Corona Dilemma by Ron Bartsch

The airline industry is in freefall with COVID-19 restrictions closing international borders. Experts predict that half of the world's airlines could face bankruptcy. What should the airlines do? International consultant and author Ron Bartsch applies 20-20 Thinking and comes up with the solution-start a new domestic airline. So much about our world has changed beyond recognition in 2020 as the coronavirus upends our lives. We are now faced with The Corona Dilemma: should we continue with business as usual, or create our next normal? Ron Bartsch has developed a simple model and powerful thinking tool to help negotiate the next normal, aka life-after-the-pandemic. In a dramatically restructured economy and society, old assumptions won't get us back on our feet, but thinking creatively will. By applying his extensively researched 20-20 Thinking principles, you'll learn how to re-assess what's important in life, think clearly and creatively about your future, and seek out actionable solutions. Whether facing COVID-19's devastating fallout in life or in business, Professor Bartsch's journey will inspire readers to find hope, seek clarity, explore new directions, and start tapping into their creative genius within.