Marketing Communication in Advertising and Promotions by Balagovind Agarwal

"Marketing Communication in Advertising and Promotions" delves into the essential role of marketing in our daily lives, emphasizing the importance of effective advertising and promotion. We explore how companies and organizations use advertising to promote new products and schemes, and the various ways it can be done.

Our book covers the fundamentals of advertising and promotion, providing insights into the evolution of advertising theory. We compare traditional and modern advertising methods, explore Integrated Marketing Communications (IMC) and branding, and explain how advertising agencies function. We also discuss international marketing, ethics in advertising, and E-marketing, also known as digital or online marketing.

Designed to be informative and accessible, this book is a valuable resource for anyone looking to understand the intricacies of marketing communication in advertising and promotions.