FROM BLAND TO BRAND THE UNIVERSITY'S BRANDING MAKEOVER GUIDE by Nicole Fu Chew Xiang

In today’s highly competitive higher education landscape, universities must stand out to attract top students. This book provides a strategic guide to building a strong university brand identity, with a special focus on Malaysian institutions. Through in-depth analysis and practical strategies, Dr. Nicole Fu Chew Xiang helps readers communicate their university’s unique value proposition, differentiate from competitors, and establish an emotional connection with prospective students.