Rise of K-Pop by Rebecca Murphy

"Rise of K-Pop" explores the global explosion of Korean pop music, dissecting the strategic business management and marketing tactics that propelled its worldwide success.
The book highlights how K-Pop isn't just a fleeting trend but a meticulously crafted ecosystem, combining musical talent, shrewd business acumen, and innovative fan engagement.
It examines how entertainment agencies have developed unique training systems for idol groups, fostering captivating performances that resonate globally.
The global music phenomenon demonstrates the power of cultural exportation and effective brand management.

The book progresses by first introducing key players and concepts, then delving into marketing initiatives, fan dynamics, and performance elements.
A key insight reveals how social media and multilingual content are strategically used to cultivate a global fanbase.
Another intriguing fact is the passionate engagement of fans, who play a crucial role in promoting the genre and building community.

This book distinguishes itself by combining business analysis with cultural insights, offering a comprehensive understanding of K-Pop's rise.
It provides an evidence-based analysis, supported by industry reports, academic research, and case studies, to reveal the inner workings and broader implications of K-Pop's success.