Rise of Viral Videos by Glen Perslow

"Rise of Viral Videos" explores the captivating world of online video virality, dissecting the elements that make a video explode across the internet and its profound impact on social trends and internet culture. The book argues that viral videos are not random occurrences but result from emotional resonance, social influence, and strategic dissemination; understanding these factors provides a more informed perspective on online information spread. Interestingly, the book highlights how a video's success isn't solely based on luck but on specific, identifiable characteristics.

The book progresses by first defining viral videos and introducing key concepts. It then examines content characteristics like humor and relatability, analyzes social amplification through platforms and influencers, and finally explores the cultural impact on trends and social movements. Through quantitative data analysis from platforms like YouTube and qualitative case studies, "Rise of Viral Videos" offers unique insights into the motivations driving video sharing and the anatomy of a viral video.