Media Giants by Ethan Parker

Media Giants explores the profound shifts in the media and entertainment industry, dominated by streaming services and digital platforms. It investigates whether these changes represent true innovation or simply a new form of media consolidation. The book reveals how algorithms and personalized content feeds are reshaping our consumption habits, raising ethical and economic questions about diversity of opinion and consumer privacy.

The book examines the ascent of streaming services and their impact on traditional media, alongside the struggles of the publishing industry in the digital age. By providing historical context on media ownership and regulation, from broadcast to the internet, Media Giants highlights key concepts like net neutrality and copyright law.

The book progresses from introducing key players to in-depth analyses of streaming, publishing, and digital content delivery, before ultimately arguing for alternative media models that prioritize public interest. Drawing on financial reports, industry analysis, and interviews, the book offers a comprehensive perspective on the forces at play in the modern media landscape. It avoids jargon and presents complex information in an accessible manner, making it valuable for students, professionals, and anyone seeking to understand the evolving dynamics of the entertainment and information industries.