B2B Growth by Bianca Harrington

B2B Growth offers a comprehensive guide to expanding business-to-business sales through strategic partnerships, optimized lead generation, and masterful negotiation techniques. This book emphasizes that sustainable B2B growth depends on a holistic strategy, creating a predictable system for acquiring and retaining high-value clients. Understand how modern, data-driven approaches contrast with historical sales models, revealing shifts in buyer behavior and the increasing importance of trust and value.

The book progresses logically, starting with strategic alignment and value proposition design, then moves to building effective lead generation engines and nurturing prospects through a well-defined sales pipeline. It culminates with negotiation tactics and real-world case studies. Learn how integrating partnership development, lead generation, sales pipelines, and negotiation skills can create a scalable system.

The text leverages empirical data from successful B2B companies and industry reports. Unique in its data-driven approach, this book provides a step-by-step methodology adaptable across industries. Targetting sales professionals, business development managers, and executives, it provides tools to optimize sales processes and achieve measurable results. It offers a practical manual for achieving sustained success in B2B commerce.