Meme Culture by Glen Perslow

"Meme Culture" explores the profound impact of internet memes, arguing they're more than just fleeting jokes; they represent a significant shift in digital communication and cultural expression.
The book dissects the anatomy of memes, examining their various formats and how they achieve viral spread through social media and online communication.
It also investigates how memes function as a modern form of satire, offering social commentary and political critique on events and cultural trends.
The book traces the evolution of meme culture, from its theoretical origins to its current widespread use, incorporating sociological theories of humor and communication.
A key aspect is its focus on the satirical function of memes, uncovering the deeper cultural and political messages embedded within them.
You'll learn how memes can shape public opinion, influence brand marketing, and even drive social movements.
Structurally, the book progresses from defining core meme concepts and analyzing their evolution to exploring their satirical elements and ethical considerations.
It uses a mix of quantitative data and qualitative analysis to support its arguments.
By providing a comprehensive understanding of meme culture, this book equips readers with insights applicable to various fields, from marketing to political strategy, while also addressing the challenges of misinformation and ethical dissemination.