Digital Radio Shift by Rebecca Murphy

"Digital Radio Shift" explores the evolving world of radio broadcasting, marked by the rise of digital technologies and internet radio. This transformation presents both challenges and opportunities for traditional AM/FM stations. The book examines how stations are adapting through simulcasting online and engaging audiences on social media.

Did you know that digital audio broadcasting (DAB) and HD Radio have improved signal quality and increased channel availability? Also, internet radio platforms offer vast content libraries and personalized listening experiences.

The book dives into the history of radio and the regulatory frameworks governing the industry. It then analyzes the growth of internet radio and the adaptation strategies of traditional broadcasters. Through case studies and industry reports, "Digital Radio Shift" argues that a hybrid model is emerging, blending traditional and digital approaches. The book concludes by considering future scenarios, like the evolution of audio tech and changes in consumer behavior.