What do you see when you look in the mirror? For the most part, you see someone who you feel pretty good about. But when you start thinking that this person in the mirror is better than others, you may be going down the wrong road. This book isnt about being better. It is about being different and the drive to push yourself, and your teams, further. The truth is that being different is what sets you apart from others because different is better than better. This is a thinking book. It is one that creates a partnership between the author and the reader to focus on where your roots to business started and what has happened since. Most creative people (most leaders in the Hospitality Industry) become complacent over time. This may have come from having too much early success, being overwhelmed with too much to do or simply going on auto-drive. In this book, we look at the whats next approach and realize that we must celebrate our wins and then move forward quickly. Because with each win, someone is looking to copy or improve on your success. Innovative, forward thinkers who stay current are the ones who stay on top of the industry long term.