Monthly Giving. The Sleeping Giant. - How Small Gifts Can Become Powerful Tools to Support any Organization by Erica Waasdorp

This book is aimed at fundraisers of all levels, of non-profit organizations, small and large. It is filled with many practical examples from countries all over the world, case studies, plans, results, and describes ‘old’ and ‘new’ media such as Direct Mail, Face-to-Face, email, Text giving, Telemarketing and many more, all aimed at generating sustainable revenue for non-profits through monthly giving programs.