Learning Magento 2 Administration by Cyndi Williams

Maximize the power of Magento 2 to improve your e-commerce businessAbout This BookStrategic planning for maximizing your Magento 2 stores operations and sales.Important guidelines and advice for optimizing your Magento 2 store.Packed with screenshots and step-by-step instructions to leverage the hundreds of Magento 2 features.Who This Book Is ForThis guide is for store owners who use Magento 2 on a daily basis to operate their online stores. Proprietors will use this guide as a reference for ensuring that they are utilizing the full power of Magento 2. Developers and solution providers will find this guide a helpful tool in identifying opportunities to help their clients navigate the complexity of Magento 2.What You Will LearnStrategies for creating multiple stores within a single Magento installation.Use of complex product types such as bundles, downloadables and virtual products.Configuring payments, shipping and taxes.Accommodating multiple languages and currencies.Installing and configuring themes.Managing content and search engine optimization.Creating promotions, up-sells and cross-sells.Leveraging the customer relationship features of Magento 2.Securing and optimizing your installation.In DetailMagento 2 has been completely re-written and re-designed to take the worlds most popular open source e-commerce platform to new heights of productivity and usability. With this overhaul comes improved opportunities to leverage the worlds most successful open source e-commerce platform for your online retail and wholesale business.The focus of this book is on operational aspects: those actions you, as a proprietor, can take to give your customers a more delightful shopping experience. In this guide, we delve into all aspects of managing a Magento 2 store, from product creation to marketing, customer management to search engine optimization. This book is not only a step-by-step course in setting up your Magento 2 website, it will be a handy reference as continue to improve and refine your online presence.Style and approachA step-by-step guide where it takes the reader from the planning step all the way through launching a new Magento-powered store by building on the initial sample data included in a default Magento 2 installation. Along the way, we explore using discrete action steps how to leverage the full power of Magento 2 for both simple and advanced uses. Screenshots and step-by-step instructions not only teach the new Magento store administrator, but also serve as a handy reference for the more experienced operators.