Hairdressing Author: Build Your Clientele Through Online Referrals and Affiliate Marketing by Kim Staflund

There is a form of online book sales and marketing known as “rapid release” publishing that many of today’s most successful independent authors are using to sell thousands of books every year. Some of these authors are consistently earning six-figure incomes. I believe hairdressers can achieve similar results with how-to hairstyling guides if they follow the same online process. WHY HAIRDRESSERS ARE EXCELLENT CANDIDATES FOR SELF-PUBLISHING In fact, hairdressers are among the perfect candidates for this form of self-publishing. Why? Because of your diverse demographic (e.g., seniors, adults, teenagers, children, males, females, et cetera) and the varied subject matter you can cover (e.g., long hair, short styles, curls, braids, updos, colours, et cetera). When it comes to topic matter, the sky is the limit in your field; and “rapid release” publishing provides an opportunity for you to expand your business to genuinely help more people—the do-it-yourselfers—without over-extending your current workload. Think of this as a unique way to clone yourself. Browse through this ebook’s table of contents and you’ll see a blueprint for how hairdressers can design how-to hairstyling guides for their clientele. Throughout this book, I share case studies and links to other experts who are reaching out to people like you, via the Internet, to show you how to grow your business in all kinds of unique ways you may never have considered before. You can help the “do-it-yourselfers” in your industry, too. You can build your brand and trustworthy image by teaching other aspiring hairdressers how to style their own hair in the comfort of their homes. As someone with 25 years’ experience in book publishing, sales, and marketing, I can show hairdressers how to self-publish hairstyling guides that will allow you to supplement your income in an efficient way. I know you’re already busy enough as it is, and there are only so many hours in the day, so efficiency is key. I get it, and that’s why I think this professional self-publishing program is perfect for you. WHY EBOOKS ARE THE PERFECT HOW-TO FORMAT FOR HAIRDRESSERS Here’s the greatest benefit of ebooks and ereaders for aspiring hairdressers and do-it-yourselfers: they are highly portable, and several ebooks containing various hairdressing topics can be stored altogether in one compact device. This allows learners to prop their lessons up on a table or wall next to their styling stations with ease. Here’s another component of self-publishing that most hairdressers have probably never considered before: affiliate marketing. An effective way to engage both your prospective and current client base is by offering them incentives to help you with the promotion of your ebooks and hairdressing business. You can offer a free copy of one or two of your hairstyling guides to those who are willing to promote your ebooks to their own social media networks. Better yet, you can show people how to register as affiliates with the ecommerce merchant(s) you’re selling your ebooks through. It’s like having a 100% commission sales force working for you, no upfront investment necessary—a win, win, win scenario for you, the client, and the online merchant. NO INTEREST IN WRITING A BOOK YOURSELF? THAT’S OKAY. YOU DON’T HAVE TO. Although some hairdressers have the time and ability to write their own books, others might choose to hire a professional ghostwriter to help them create their how-to hairstyling guides. Both are acceptable ways to produce a book. In this ebook, I’ll show you how to find an affordable professional ghostwriter to help you write a how-to series so you can keep doing what you do best.