Managing Content Marketing The Real-World Guide for Creating Passionate Subscribers to Your Brand by Robert Rose

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Author: Robert Rose
ISBN: 9780983330707
File Size: 1.50 MB
Format: EPUB (e-book)
DRM: Applied (Requires eSentral Reader App)
(price excluding 0% GST)

Synopsis

Let’s face it…content marketing is all the rage. Brands around the world are spending (on average) over 25% of their total marketing budget on content marketing. There have been countless books and resources that have covered all aspects of content marketing …from the why to the what to the where…but oddly enough, rarely the how. Not until now that is. Managing Content Marketing shows you, in detail, how to manage content marketing within your organization.

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