Fake Marketing Dilemmas by Darren Woolley
(price excluding 0% GST)
Title:
Fake Marketing Dilemmas
Author:
Darren Woolley
Category:
Business & Management
ISBN:
9781923078055
Publisher:
Bookbaby (Vivid Publishing)
File Size:
2.93 MB
(price excluding 0% GST)
Synopsis
Fake Marketing Dilemmas: The Folly of Making Complex Marketing Issues Simple.
Questions answered in the book:
– The 4Ps or no P?
– Brand purpose or corporate purpose?
– Purpose or profit?
– Top-down or bottom-up budgeting?
– Global or local?
– Top or bottom of the funnel?
– In-house or the outhouse?
– Agile or not?
– Best of breed or one throat to choke?
– Bigger or better?
– Is an agency a cost or value?
– Pay more or less for your agency fees?
– Open tender or closed tender?
– Math or Mad Men?
– Personalising or mass marketing?
– Creative or technology?
– WFH or back to the office?
– Net zero emissions or not?
– Pitch your business before Christmas?
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