Lies Startups Tell Themselves to Avoid Marketing A No Bullsh*t Guide for Ph.D.s, Lab Rats, Suits and Entrepreneurs by Sandra Holtzman

So you think you know marketing.Think again. Lies Start-ups Tell Themselves to Avoid Marketing uses the tough love approach to steer you clear of the pitfalls and self-deceptions that have been the undoing of many when confronted with the harsh realities of today's marketplace. Sandra Holtzman and Jean Kondek employ their combined 40+ years' worth of marketing savvy to cut through all the usual malarkey-and, let's face it, bullsh@