The Wizard of Ads Turning Words into Magic And Dreamers into Millionaires by Roy H. Williams
(price excluding 0% GST)
Author:
Roy H. Williams
Category:
Business & Management
ISBN:
9781932226089
Publisher:
Bookbaby (Wizard Academy Press)
File Size:
10.32 MB
(price excluding 0% GST)
Synopsis
With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to:
• multiply the effectiveness of your advertising
• understand the tug-of-war between intellect and emotion
• plant a mental trigger in the mind of your customer
• create totally new concepts from combinations of old ones
• see the opportunities around you
• avoid the danger of overchoice
• escape the need to advertise ‘Sale! Sale! Sale!’
• find the genius that hides within you
• receive the best others have to give
• focus your advertising, your business, and your life
Along the way, the Wizard will:
• share the power of encouragement
• talk to you about your Ruby Red Slippers
• make you understand how lucky you are
• show you how to avoid the mistakes that others have already made
• convince you of the need to rest
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