The Wizard of Ads Turning Words into Magic And Dreamers into Millionaires by Roy H. Williams

The Wizard of Ads Turning Words into Magic And Dreamers into Millionaires by Roy H. Williams from  in  category
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Author: Roy H. Williams
ISBN: 9781932226089
File Size: 10.32 MB
Format: EPUB (e-book)
DRM: Applied (Requires eSentral Reader App)
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Synopsis

With the knowledge of a seasoned business consultant and the warmth and wit of a natural storyteller, the Wizard will help you to: • multiply the effectiveness of your advertising • understand the tug-of-war between intellect and emotion • plant a mental trigger in the mind of your customer • create totally new concepts from combinations of old ones • see the opportunities around you • avoid the danger of overchoice • escape the need to advertise ‘Sale! Sale! Sale!’ • find the genius that hides within you • receive the best others have to give • focus your advertising, your business, and your life Along the way, the Wizard will: • share the power of encouragement • talk to you about your Ruby Red Slippers • make you understand how lucky you are • show you how to avoid the mistakes that others have already made • convince you of the need to rest

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