This book provides proper direction in doing research especially towards the understanding of research objectives, and research hypotheses. The book also guides in research methodology such as the methods of designing a questionnaire, methods of sampling, methods of data collection and methods of data analysis. The data analysis covers data mining, descriptive analysis, factor analysis, and reliability analysis. Besides this, the book assesses the normality distribution of data since this is crucial in determining the types of statistical analysis to be employed. More importantly, the book offers guide in analysing the correlational effects, causal effects, mediator effects and also the moderator effect among variables in a model.