Daniel had what appeared to be the perfect childhood, but one night was to change his life forever. Growing up in the London care system, he takes the wrong, although some would argue right, path in life and becomes heavily involved in violent gang culture. Daniel Cottle AKA Danny Boy, with his striking pretty-boy looks, is the hard man of the East End, a ladies' man, millionaire, drug baron and murderer. Following exciting twists and turns, infiltrating the police, run-ins with grasses and several spells in prison, Daniel earns a reputation in London and abroad as a man not to be crossed. Continually responsible for the deaths of family members and close friends, he finds it impossible to trust anyone. At various stages, he has to ask himself if the mass wealth and celebrity status was worth the many losses.