Tired of domineering “close a deal at any cost” sales approaches? Like to know how to “sell and serve” people so they trust you, buy from you and refer you to others? If so, this book’s for you. After 20+ years as an award-winning sales expert, Scott Wintrip has transformed the manipulative “Always Be Closing” process into a more-evolved “Always Be Collaborating” process in which everyone prospers.