"Digital Privacy: Protecting Information" delves into the privacy issues faced by both consumers and businesses in today's digital age. This book focuses on the exchange of data between marketers and consumers, addressing the privacy challenges that arise from this data exchange.
We recognize that information exchange benefits both businesses and consumers by improving marketing efforts and helping consumers make informed purchasing decisions. However, the rapid development of technology necessitates greater attention to protecting information privacy. Without proper oversight, privacy breaches can hinder the benefits of data exchange.
To better understand the privacy dilemmas posed by new technology, we explore the necessity of privacy, historical and academic theories, and the relationship between market exchanges and privacy. The book covers the harms to privacy and examines existing and future privacy protections.
A key feature is the examination of the communication process, highlighting inhibitors and promoters. We emphasize the importance of achieving mutually agreed standards of behavior to eliminate harmful marketing practices. Recommendations include prioritizing privacy in education and business practices.