Megan Marshall's routine world, writing for a public relations firm, turns upside down when she's asked to pinch hit on local Albuquerque television sharing how to make her carob cookies. It leads to a weekly gig and "That Cooking Girl." Suddenly, she's the "it girl" of Albuquerque and beyond. The people in Megan's orbit, especially her boss at the public relations firm where she works, Barry Thomas, and his friend Maria Espinoza, a Hollywood stylist, conspire to build her career to something more than just local– or even national.  Set in the cultural landscape of Southwestern Albuquerque­, Megan finds herself shedding her past, Barry has dreams of where she will go, and Maria is pulling together Megan's style without Megan realizing she had any style. With the film industry buzzing around Albuquerque and New Mexico, Maria's former Los Angeles neighbor, actor Nate Matthews, is in town filming a television show called "Twilight Sands" about a motel on old Route 66. The period piece drew Maria back home to work on the show and she schemes in the background to set up Megan and Nate. As Megan climbs the ladder of her burgeoning new career, she questions Nate's interest in her, and if they can weave their lives together as Barry continues to forge Megan's career forward.