This is a practical, step-by-step guide to managing and maintaining your master data and improving data quality with Microsoft SQL Server 2008 R2 Master Data Services, with practical examples on how to use each feature. If you are a business and systems analyst or database administrator who wants to manage and maintain your business master data and improve data quality with Microsoft SQL Server Master Data Services, then this book is for you. A basic understanding of Microsoft SQL Server is required. However, knowledge of Master Data Services is not necessarily required.