Co-authors Laura Moritz and Sheila Pearl explore sound networking concepts that will lead you to a better understanding of effective business networking, as they distinguish their four fundamental principles for creating winning connections. Central to these four principles are attitudes and practices which are core concepts in creating success: (1) know yourself, (2) seek to be of service, (3) expand your perspective and (4) step outside of your comfort zone as you take consistent action in expanding your sphere of influence as you make long-lasting and rewarding business and professional connections.