Whether you are at a business event or a social funtion, what’ the most common question asked by someone you’ve just met? “What do you do?” Those four word represent a golden opportunity for you to market yourself. But here’s the catch: In most cases you have just a few seconds to get your message across and engage your listener’s interest. How do you do that? With an “elevator speech.” In Give Your Elevator Speech a Lift!, media specialist Lorraine Howell guides you step-by-step through her proven unique process for creating a winning elevator speech. By using Lorraine’s method, you can explain what you do – in thirty seconds or less – as well as determine your listener’s interest, making your elevator speech one of your most compelling, and time-efficient, marketing tools for generating new business or employment referrals. In this age of sound bites, channel surfing, and information overload, getting your message out quickly and effectively is essential. Give Your Elevator Speech a Lift! will show you how to ride the express elevator to the penthouse of professional success.