Both businesses and the world become over-complex, hyper-connected, extremely uncertain and ambiguous than ever, making effective decisions is both art and science. There are blind spots block the vision and there are pitfalls on the way. Decision Masters refer to the digital leaders or professionals who can leverage multidimensional thought processes, information and intuition, take a step-wise scenario for making effective decisions consistently. Decision Masters also refer to the businesses or organizations that follow a set of well-defined principles, leverage fine-tuned decision processes, efficient information management system, decision frameworks, tools, and metrics to enable people across the organization making effective decisions collaboratively. Decision-making is both art and science. More specifically, what are the digital philosophy, principles, and practices to improve decision-making effectiveness and increase the overall business responsiveness and maturity? The art of decision making includes the art of questioning: Part of the problem in decision ineffectiveness has to do with how you frame the question. Inappropriate framing is being the root cause of most bad decisions. It’s also due to the lack of inquisitive minds. People need to leverage both critical thinking and creative thinking to ask tough questions for framing the real issues behind decision making. The thinking approach being used is informed at some level on subjective and intuitive sources of information, but it is calibrated and employed in the structured guiding process that gets everyone to slow down and think through the implications of their intuitive and subjective assumptions. The decisions should be made based on a sound basis, mixing feelings and reflection, inner wisdom and self-regulation; and make sure decisions are being taken neither impulsively nor too late. Because decision is all about future, and uncertainty is one of the biggest pitfalls to any business transform