The Elements of Selling is the quintessential guide and reference for large dollar sales. The number one sales representative for two top 25 technology companies reveals the essence of selling . He simplifies each step to its lowest common denominator, allowing for clarity. This is not a methodology, but a system for each individual to develop techniques based on their own strengths and weaknesses. These proven techniques remove all mystery from the sales process. Motivation, organization and hard work will give them the desired results. These techniques have served me well and served many who I have mentored and coached through the years. William C. Marquette A no-nonsense guide to selling large dollar products and services.