Your business is solving the wrong problems. The nuclear triad of People, Process and Technology has been foundational to solving business problems for decades. Entire frameworks and methodologies have grown up around the simple concept that getting each of these three areas correct and functioning in concert will ensure smooth business operations and cross-enterprise alignment. Billions of dollars have been spent on people in the management consulting industry who have "mastered" the art of alignment and offered definitive solutions to the biggest, wickedest business challenges out there. And yet... our businesses continue to encounter the same well-known and seemingly well-solved problems, spending massive sums to fix them. How can this be? It is said that modern business is one part innovation and one part marketing. Innovation is often mistakenly equated with technology and marketing with 'digital'. Success in business therefore becomes a chase for digital capabilities and the latest technology to enable them. And yet… the latest technology continues to give us problems, create headaches and doesn't always give our businesses the edge they need to compete, despite costing us huge amounts of money. How can this be? The reality, of course, is that businesses are chasing the wrong buzzwords, buying the wrong solutions, solving the wrong problems. Discover The People Problem in your enterprise today and get a halfway decent start at addressing the critical issues facing your business.